More than a century ago, cattle ranchers used branding irons to differentiate their herd from the rest. As the cattle moved across the plains on their way to Chicago slaughter houses, it was easy to determine which ranches they were from because each herd of cattle was branded.
In the plastic moulding industry we use brand the same way, a brand represents, collectively, what people feel, think and say about our product, service or company, and where meaning is established over time through consistent positive experiences and engagements.
Now moulders are taking branding a big step forward into customization. They are discovering that they can elevate customer loyalty and engagement by means of product customization, which helps brands boost sales on their existing product line.
Some of us who feel we’ve tried every method under the sun to bring in new customers and increase sales might wonder “what else can I do?” For Paul – Aquayak Kayaks custom branding was a winner.
When Harris Plumbing wanted 10x kayaks decorated with their own branding they approached Aquayak Kayaks Melbourne for the challenge. In turn Paul was able to provide for the request using PSI Brand’s ability to produce a small custom run using the permanent INMOULD Graphic system.
If you feel stuck in a rut or want to stand out from the rest of the herd, custom branding might be the perfect way to get your sales moving again. Contact PSI Brand today for our free recommendation and expertise.
Globally please phone +64 6 834 4808, email sales@psibrand.com or visit our website www.psibrand.com for more videos and product information.
from an article at RotoWorld®
https://rotoworldmag.com/custom-branding-the-new-sales-engine/
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